Rothley Limited

Rothley Ltd Privacy Policy

This notice explains how we will process your personal information.


Privacy Policy

Rothley is committed to ensuring the privacy and security of your personal data. The following Privacy Policy sets out the personal data that we collect about you as a user of our products and services, including how and why we process your personal data, who we share it with, and your rights and choices when it comes to your personal data.


In this Privacy Policy, when we refer to "personal data", we mean information which could directly identify you (for example, your name) and information which could indirectly identify you, meaning that it could identify you when combined with other information which we hold about you (for example, your gender or address). "Process" or "processing" means just about any conceivable use of personal data, including recording, storing, viewing or disclosing personal data.

 Rothley Limited (company number 05791651) is the data controller of your personal data (referred to in this Policy as "Rothley” or "we”).

 If you have any questions about your personal data which are not answered by this Policy, please contact us at:

Rothley Limited

2 Discovery Park

Wobaston Road


WV10 6QJ


How we collect your personal data

Information provided by you

We collect your personal data to give you the best possible experience as a user of our products and services. In general, we collect information from you when you interact with us to request a quote or availability check, open up an account, visit our website, complete a survey or contact us with an enquiry or complaint, purchase our products or delivery of products to an end users address. This covers all channels of communication with us, including over the telephone, email, live chat, website, social media and in person.


We’ll collect the following information from you when you request a quote or availability check:

·        Your name

·        Contact address

·        Email address

·        Telephone number


We will also obtain or request the following information if you contact us with an enquiry or complaint:

·        Any information that you disclose to us as part of your enquiry or complaint


If you enter one of our surveys or competitions, we will collect the following:

·        Your contact details

·        Any information that you disclose to us in your responses


If you visit our website

Some pages on our website use cookies, which are small files placed on your internet browser when you visit our website. We use cookies in order to tell us how you’re using our site, which in turn allows us to continually improve how the site works, looks and delivers information to users. We also use cookies to offer our website users a more tailored experience in the future, by understanding and remembering your particular browsing preferences.

Where we use cookies on our website, you may block these at any time. To do so, you can activate the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our website or to use all the functionality provided through our website.

For more information on the cookies we use, the purposes for which we use them, the details we collect and how you can manage your preferences, please see our Cookie Policy at By continuing to use our website you are agreeing to our use of cookies as described in our Cookie Policy.

Information collected from other sources

We may obtain your personal data when you interact with us or vice versa, either directly or through third parties, such as and third party sellers.

Third party sellers:

·        Your personal data will be passed onto us from third party sellers, where we will fulfil the order.

Credit reference agencies:

·        When you open up an account with us, your credit score may be provided to us by third party credit reference agencies.


How we use your personal data

We’ll use your personal data for the purposes outlined below:

To fulfil our contractual agreement to provide you with our products and services:

·        Where requested by you, to provide you with a quotation for any of our products and services

·        To deliver our products and services to you according to our contractual agreement with you or on behalf of the third party seller

·        To collect customer payments

·        To contact you with important information about your account, including invoices, credit notes and statements

Where we have your consent:

·        To provide you with information about products and services that we think you’d benefit from in accordance with your marketing preferences




If you are an existing customer, subject to your marketing preferences, or where you have otherwise expressly consented, we’ll send you relevant information about products and services that we think you’d benefit from. This could include promotions of products that we have identified for you, based on your order history,


We’ll never sell your data to third parties for marketing purposes.

You can opt out or update your marketing preferences at any time by clicking the Update My Preferences located at the bottom of the email My Account at, or you can contact us by:


Post: Rothley Limited

2 Discovery Park

Wobaston Road


WV10 6QJ


Credit checks/report:

We’ll request a credit report before we open up an account for you. We use credit reference agencies to confirm the following:

·        The current address

·        The previous addresses

For more information regarding how your personal data is processed by our credit reference agencies, please visit Dun & Bradstreet at

This will be used to assess whether you are likely to be able to afford payments for our products and services.

If you fail to pass our credit checks, we will ask you to prepay for products and services, before we supply to you.

Call logs:

Telephone numbers are automatically logged when contacting our office for monitoring and performance purposes.

Sharing your personal data

Third Parties

Please visit our website for a list of the data controllers & processors that your personal data may be shared with.

Your personal data may also be shared with the following categories of third parties:

Installation service providers, to enable us to send out engineers to your property

Warehouse storage and fulfilment centres, so that we can fulfil our orders and send our products and services to you

Outsourced contact centres, who assist us in our customer service operations

Debt collection agencies, to help us recover any outstanding debt

Credit reference agencies, to enable us to perform a credit check prior to entering into contract with you

Payment providers, to enable you to make online payments for our products and services

Printing and distribution services, so that we can send out mailings to you

Regulators, legal and tax services, to help us comply with our legal and regulatory obligations

Dispute and complaints services, should we need to resolve a complaint with you

IT service providers, to enable us to manage and host our IT platforms

Third party telesales companies and sales agents, who may contact you on our behalf with offers of our products and services if we have your prior consent

Social media platforms and management tools, to enable us to respond to any communications with you via our social media channels

Marketing and advertising agencies, to help us develop our marketing communications so that they are relevant for you

Survey hosting providers, to enable us to send out surveys to you so that we can learn from your feedback and improve our customer service

We will also disclose your personal data to third parties:

(a)  where it is in our legitimate interests to do so to run, grow and develop our business:

i.  if we sell or buy any business or assets, we may disclose your personal data to the prospective seller or buyer of such business or assets;

ii.  if Rothley or substantially all of its assets are acquired by a third party, in which case personal data held by Rothley will be one of the transferred assets;

iii.  if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, any lawful request from government or law enforcement officials and as may be required to meet national security or law enforcement requirements or prevent illegal activity;

(b)  to enforce our contract with you, to respond to any claims, to protect our rights or the rights of a third party, to protect the safety of any person or to prevent any illegal activity; or

(c)  to protect the rights, property or safety of Rothley, our employees, customers, suppliers or other persons.

Some of the companies with whom we share your data may use your data in countries which are outside of the European Economic Area. Please see the section below entitled "Where is my personal data stored?" for more detail on this aspect.

Any third parties with whom we share your personal data are limited (by law and by contract) in their ability to use your personal data for the specific purposes identified by us. We will always ensure that any third parties with whom we share your personal data are subject to privacy and security obligations consistent with this Privacy Policy and applicable laws.

Save as expressly detailed above, we will never share, sell or rent any of your personal data to any third party without notifying you and/or obtaining your consent. Where you have given your consent for us to use your personal data in a particular way, but later change your mind, you should contact us and we will stop doing so. You can do so by:


Post: Rothley Limited

2 Discovery Park

Wobaston Road


WV10 6QJ


Where is my personal data stored?

Rothley is based in the European Economic Area. However, we may have to share personal data with third parties located outside of the EEA or process your data ourselves outside of the EEA in countries, including (but not limited to) the United States. Your personal data may be processed by staff operating outside the EEA working for us, other members of third party data processors for the purposes set out in this Privacy Policy.

When we do send personal data outside the EEA, we will ensure that appropriate safeguards are in place to protect your data in accordance with European data protection requirements, such as the General Data Protection Regulation (GDPR). These may include:

 Sending information to countries which have been deemed as having adequate protection by the EU

Entering into European Commission approved standard contractual arrangements with the third party, or in the case of US based service providers, ensuring they have signed up to the EU-US Privacy Shield (see further

For more information, please contact us by:

Post: Rothley Limited

2 Discovery Park

Wobaston Road


WV10 6QJ



Rothley have implemented appropriate technical and organisational measures to protect the confidentiality of the personal data that you entrust us with. We update and test our physical, logical and procedural security controls on an ongoing basis. These include limiting access to your personal data to those who need it and training our employees about the importance of maintaining the privacy and security of your personal data.

How long do we keep this information?

We’ll only store your personal data for as long as is necessary to fulfil the purposes outlined in this Privacy Policy or for as long as we reasonably consider necessary to establish, exercise or defend our legal rights. Your data will be retained in line with statutory and regulatory requirements. The criteria used to determine these retention periods includes:

 ·        To comply with the statutory retention periods for accounting records, as set by the Companies Act and HM Revenue & Customs (HMRC).

·        Where our retention periods are not governed by legislation, our retention policy is based on commercial justifications, which have been set in accordance with the principle of retaining personal data for no longer than is necessary for the purposes for which it is processed. These include:

·        To enable us to provide you with our products and services

·        To allow us to resolve any disputes or complaints


Data subject rights

The following section sets out your rights in relation to your personal data. This includes your rights under the Data Protection Act, in addition to the enhanced rights that you will be entitled to post 25th May 2018, following the coming into force of the GDPR.

If you would like to exercise any of your data subject rights, please contact us by:

Telephone: 01902 756461


Post: Rothley Limited

2 Discovery Park

Wobaston Road


WV10 6QJ

You have the following rights and choices in relation to your personal data:

1.  You have the right to request access to a copy of your personal data. You are entitled to obtain confirmation that your data is being processed, access to a copy of your personal data, and other supplementary information which largely corresponds to the information that should be provided in a Privacy Policy. Should you wish to exercise this right, please contact us with a description of the information you would like to see. We will provide our response to you without undue delay and within one month of receipt of your request. Please note, however, that in certain circumstances we are not required to provide the information requested. Where requests are manifestly unfounded or excessive, in particular because they are repetitive, we may charge a reasonable fee taking into account the administrative costs of providing the information, or refuse to provide the information. Where we refuse a request, we will explain our reasons for the refusal, and remind you of your right to complain.

Certain personal data may be exempt from such requests in certain circumstances. If an exemption applies, we will tell you this when responding to your request. We may request that you provide us with information necessary to confirm your identity before responding to any request you make.


2.  You have the right to ensure that any information we hold about you is accurate and kept up to date. Please let us know if you would like to update any inaccurate or incomplete records.

You are also entitled to the following additional rights under the GDPR. These rights will become effective after 25th May 2018.

3.  You have the right to request that we erase your personal data on the following grounds:

·        Your personal data is no longer necessary in relation to the purpose for which it was collected or processed

·        If the processing is based on consent, you choose to withdraw your consent and there is no other legal ground for processing

·        You object to processing, and there are no overriding legitimate grounds to continue the processing

·        Your personal data has been processed unlawfully

·        Your personal data must be erased for compliance with a legal obligation

4.  You have the right to request the restriction of processing of your personal data under specific conditions, unless we have a lawful reason to continue, such as for the establishment, exercise or defence of legal claims.

5.  You have the right to request a copy of personal data you have provided to us in a structured, commonly used and machine readable format, so that you can transmit this to another organisation. Where technically feasible you can also request that we transmit this data to another organisation.


6.  You have the right to object to processing which is based on:

 ·        Legitimate interests

·        Tasks carried out in the public interest

·        Direct marketing

7.  You have the right not to be subject to any decisions made based solely on automated processing, including profiling, which produces legal effects or significantly affects you. Where such decisions are made, you have the right to:

 ·        Obtain human intervention

·        Express your point of view

·        Obtain an explanation of the decision and challenge it


If you would like to make a complaint, please contact us:

Rothley Limited

2 Discovery Park

Wobaston Road


WV10 6QJ


You also have the right to lodge a complaint with the supervisory authority, the Information Commissioner’s Office.


Cookies and IP Addresses

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser, and stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies can be used by web servers to identity and track users as they navigate different pages on a website and to identify users returning to a website.

Cookies may be either "persistent" cookies or "session" cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

  1. Essential Cookies

    These cookies are essential for the running of our websites. Without the use of these cookies parts of our websites would not function, these are typically used within contact forms or the secure login section of our site.

  2. Analytical Cookies

    We use these types of cookies to monitor the usage of our website. These cookies provide us with information that helps us provide a better service / product to our customer, they also identify any areas that may need maintenance.

  3. Third Party Cookies

    We may also track IP addresses. An IP Address is a number that can identify an Internet Service Provider and country location. It cannot provide personal information.

How to control the use of cookies

You are not obliged to accept cookies and may modify your browser so that it will not accept cookies. The browser you use allows you to see cookies and control their use.

You can control them by allowing them, deleting them individually or deleting all of them. You can also set your browser to not accept cookies altogether. If this option is selected, you should be aware that many websites will not function properly or at all. It may be possible to set your browser to not accept cookies and ask for your consent before each cookie is set on your device. This gives you control over what is set on your device, however has the drawback of slowing down your browsing experience.

There are different levels of control too. You are able to prevent just third party cookies being deployed, effectively opting out of behavioural advertising, and some even allow you to block specific companies you do not wish to deploy a cookie, instead of selecting all companies.

In order to manage your cookies, please select your browser from the list below and follow the instructions:

How To Prevent Online Behavioural Advertising

Further to configuring your browser to control the use of cookies, there are also other ways that you can opt out of online behavioural advertising.

The "Your Online Choices" page provided by the Internet Advertising Bureau (IAB), provides an easy way to opt out of behavioural advertising from each (or all) of the networks represented by the IAB.

Some more useful information about Cookies

More information about cookies can be found at the following websites:

If you have any questions about the use of cookies on our websites, please email:


Your personal information will be disclosed where we are obliged or permitted by law to do so. If you post or send offensive or objectionable content anywhere on or to any of our websites or otherwise engage in any disruptive behaviour on any of our websites, we can use the information that is available to us about you to stop such behaviour. This may involve informing relevant third parties such as your employer and law enforcement agencies about the content and your behaviour.

How to contact us

By email:

By telephone: +44 (0) 1902 756461

By mail:

Rothley Limited
2 Discovery Park

Wobaston Road


WV10 6QJ