Selco Store Rollout Roundup

The Selco store rollout has seen Rothley merchandising stands installed in over 20 Selco Builders Warehouse locations nationwide. Designed to improve product visibility and accessibility for trade customers, these bold...

Updated on March 05, 2026 by

Charlotte Bolton

Over the past four months, Rothley merchandising stands have been rolling out across Selco stores nationwide. During that time, more than 20 stores have been upgraded with a fresh Rothley red stand and stocked with a range of Rothley products. In this blog, we delve further into the Rothley Selco Store rollout process, highlighting key stages and milestones along the way. Let's begin.

Who is Selco?

Selco Builders Warehouse is a UK trade-only builders' merchant, which offers thousands of building materials, tools and supplies to tradespeople and businesses. Rothley's introduction of new merchandise stands in Selco stores works naturally, as their durable hardware and accessories (including twinslots and brackets) complement Selco's catalogue, giving customers easy access to quality products they trust.

To begin the rollout process, we take it way back to October 2025, when the first stand installation was made, closest to Rothley's headquarters in Wolverhampton. The previous stand was unorganised and looked like it needed a bit of TLC, after our merchandisers got their hands on it, two gorgeous new stands were put in its place, really brightening up the space.

A photo of shelves with products on them in a store

In November, the Redhill Selco store also got a bit of Rothley love. Before, their twinslots and brackets were hard to spot. The white twinslots blended into the white wall, and the brackets were basically invisible on the inconvenient shelving. Rothley's merchandising stand allows the brackets to be on show from all directions, with the black and white twinslots clearly on view for the whole store.

An old photo of twinslots and brackets display

Rothley's new twinslot and bracket displays in Selco stores

A key strength of Rothley merchandise stands is their ability to adapt to any space given. In a Selco store in Salford, they had some restrictive spacing and the Rothley stands had to be re-spaced to accommodate this. As you can see, the compact yet adaptable design allowed the stand to fit neatly into store aisles, alongside tall shelving and other stock. Still, the stands are easy to find without blocking the flow of the rest of the store.

A picture taking in store of multiple tidy and organised stands

Throughout November, we had the help of Paul from GEM Merchandising, who assisted with stand installation to help get our stands up quickly. Thanks Paul! (And thank you for the incredible photos of Charlton, Wimbledon, and Purley Selco)

A photo which Paul from GEM Merchandising took of Rothley's stand in store

An image taken of a beautiful red, black, grey, and white display

The final month of 2025 was a busy one for the process. Stores in Baguley and Liverpool got their glow-ups, too.

A photo from Baguley of Rothley's new in-store stand.

In January 2026, Swansea Selco further expanded its Rothley stock. With a stand already full of tubing and fixings, it was great to see their expansion of products continuing to grow.

A stand with plenty of brand new products, including brackets and twinslots

Other stores in January where we saw the Rothley glow up included Cardiff, Bristol, and Dudley.