Selco Store Rollout Roundup
The Selco store rollout has seen Rothley merchandising stands installed in over 20 Selco Builders Warehouse locations nationwide. Designed to improve product visibility and accessibility for trade customers, these bold...
Over the past four months, Rothley merchandising stands have been rolling out across Selco stores nationwide. During that time, more than 20 stores have been upgraded with a fresh Rothley red stand and stocked with a range of Rothley products. In this blog, we delve further into the Rothley Selco Store rollout process, highlighting key stages and milestones along the way. Let's begin.
Related blog: Rothley Merchandise Stands Spotted Out In The Wild
Who is Selco?
Selco Builders Warehouse is a UK trade-only builders' merchant, which offers thousands of building materials, tools and supplies to tradespeople and businesses. Rothley's introduction of new merchandise stands in Selco stores works naturally, as their durable hardware and accessories (including twinslots and brackets) complement Selco's catalogue, giving customers easy access to quality products they trust.
To begin the rollout process, we take it way back to October 2025, when the first stand installation was made, closest to Rothley's headquarters in Wolverhampton. The previous stand was unorganised and looked like it needed a bit of TLC, after our merchandisers got their hands on it, two gorgeous new stands were put in its place, really brightening up the space.
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In November, the Redhill Selco store also got a bit of Rothley love. Before, their twinslots and brackets were hard to spot. The white twinslots blended into the white wall, and the brackets were basically invisible on the inconvenient shelving. Rothley's merchandising stand allows the brackets to be on show from all directions, with the black and white twinslots clearly on view for the whole store.
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A key strength of Rothley merchandise stands is their ability to adapt to any space given. In a Selco store in Salford, they had some restrictive spacing and the Rothley stands had to be re-spaced to accommodate this. As you can see, the compact yet adaptable design allowed the stand to fit neatly into store aisles, alongside tall shelving and other stock. Still, the stands are easy to find without blocking the flow of the rest of the store.

Throughout November, we had the help of Paul from GEM Merchandising, who assisted with stand installation to help get our stands up quickly. Thanks Paul! (And thank you for the incredible photos of Charlton, Wimbledon, and Purley Selco)
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The final month of 2025 was a busy one for the process. Stores in Baguley and Liverpool got their glow-ups, too.
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In January 2026, Swansea Selco further expanded its Rothley stock. With a stand already full of tubing and fixings, it was great to see their expansion of products continuing to grow.

Other stores in January where we saw the Rothley glow up included Cardiff, Bristol, and Dudley.
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Selco Store Rollout Roundup: Conclusion
In conclusion, there has been so many new Rothley stands installed up and down the country in various Selco stores waiting for you to find them. If you do happen to spot one, why not snap a photo and send it in to us? We'd love to see what you can spot on your travels!
Want pricing and further details regarding our merchandising stands? Please speak to a Rothley contact at 01902774646 or email us at sales@rothley.com






